The General Election is not another Primary

The Last Man StandingThere is still plenty of time before November 6th. Mitt Romney and his team need to understand that the general election campaign is not just another primary. Romney and his campaign team’s only recent experience is in presidential primaries. The last general election Romney ran in was in 2002 when he was elected Governor of Massachusetts.

Yet, the Romney campaign team has continued with the “last man standing” campaign tactics that won them the nomination. That was fine when he battled other Republicans who were seriously underfunded. Romney was able to turn up the heat and ads whenever he needed to sprint to victory. The stages were smaller and easier to manage.

Now, the stage is the biggest in American politics, the entire country with 50 states (not 57 as Obama thinks-video) and several territories. Retail politics is at a premium on such a huge stage. Advertising on the Internet and in the media has a bigger impact. Defining your opponent and making it stick is the most important tactic in the big show.

To use a baseball analogy, this is no longer Triple A, it’s the bigs. Presidents are made or unmade in the next 111 days. It’s time for the Romney campaign to define Barack Obama as the socialistic, statist that he is. God knows, he’s giving Romney plenty of ammunition. At the same time, Romney can’t allow Team Obama to define him and make it stick.

Perception is a huge part of the battle. Obama defined John McCain as an out-of-touch old guy who was a technological idiot. He didn’t use email Demonizing Cartoonand hated computers, and reveled in that image. It was part of the reason McCain was crushed. Remember, this was a guy who flew high tech jets in combat.

Right now, Romney’s experience at Bain Capital has become the issue. He needs to put it to rest by putting it back on Barack Obama. Romney needs to point out that for the last 350 years American business has built this country from the bottom up.

American business has employed citizens by creating the greatest industrial empire that the world had ever seen. Business paid to build the education system, the infrastructure, the cities that we live in, the very government that Obama holds up as the best thing in America. American capitalism has raised up American workers to the highest position in the world.

It’s time for Mitt Romney to counterpunch at Obama’s ridiculous attacks. Whether Romney was at Bain or on a leave of absence, Bain Capital is just one of thousands of investment capital companies that has financed the American Dream. It’s time for him to defend it while attacking Obama as the greatest threat to American prosperity that we have ever seen.

The mere fact that Barack Obama has started to denigrate American entrepreneurs shows that he is the one who is out of touch. Where does he think the money comes from, the printing presses at the Treasury? We all know that the money comes from individuals and companies with Obama Anti-Business Cartoongovernment as the middleman. But it seems that Obama missed that salient fact in his education.

Instead, he sees government as the prime mover in America. The government enables all businesses to grow and prosper. In a recent remark in Pennsylvania, Obama basically said that if you build a business, you didn’t really do it, the government did.

If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life. Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you got a business, you didn’t build that. Somebody else made that happen.

The reality is simpler. Casey Stengel after winning one of his World Championships as the manager of the New York Yankees, told the reporter, “I couldn’t have done it without the players.” Well, Mr. President, we couldn’t have built America without America’s businesses.

It’s time for Governor Romney to release his tax returns, especially since he has nothing to hide. In return, he should demand that President Obama release his undergraduate and law school transcripts. It’s a fair trade. Let’s put these peripheral issues to rest and get on with the real campaign. You know, the one about the future of the American economy and all of the issues tied to it.

To the official site of Related Posts via Taxonomies.

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